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Category: Analytics

Why are 97% of your visitors not performing the desired action? Would you be able to answer that question? More importantly, would your answer be speculative or would you be able to point to clear visitor data that told the story of visitors’ experiences on your site? Close the marketing loop.

Continuing our series on the benefits of closed loop marketing; let’s next delve in to the use of Analytics, in conjunction with multivariate testing platforms, to increase conversion rates, for the traffic you are already capturing. Understanding Traffic It’s first important to understand what it means when Google Analytics says you had 39,685 unique visitors [...]