Why are 97% of your visitors not performing the desired action? Would you be able to answer that question? More importantly, would your answer be speculative or would you be able to point to clear visitor data that told the story of visitors’ experiences on your site? Close the marketing loop.
Continuing our series on the benefits of closed loop marketing; let’s next delve in to the use of Analytics, in conjunction with multivariate testing platforms, to increase conversion rates, for the traffic you are already capturing. Understanding Traffic It’s first important to understand what it means when Google Analytics says you had 39,685 unique visitors [...]
To be fully effective in search engine optimization, you need a balanced approach that analyzes and responds to all segments of the search funnel. In an introductory 101 in 101 seconds, we explain what makes up the Search Funnel and how it can affect your business.
We know full well how hard it is to choose an SEO agency since we are often called in to audit unsuccessful campaigns. Through those experiences we have found that there is one difference to look for that ends up making all the difference.